The Rookie Campaign

Challenge: How can we unify all of the NFL’s programs, stories, and activations to positively impact youth health and wellness?

Solution: Launch NFL Elevate, an NFL initiative umbrella, designed to give the football-curious a way into the NFL and make them proud to be rookies.

Result: With this answer to the brief, our team placed 2nd at the 2025-2026 AAF District 3 National Student Advertising competition.

Please take a look at the final deliverables down below!